Sudando Colombia

Abstract

Colombia is a country with immense potential when it comes to ecological tourism, as it is one of the countries with the greatest biodiversity on the planet, as it contains thousands of species of flora and fauna. This is due, in large part, to the fact that it is a country that is characterized by multiple thermal levels, therefore different temperatures and ecosystems as well as diverse cultures (Ulloa, 2012). For these, among many other reasons, it is a great attraction to visit and discover the multiple tourist options that the country has to offer.

On the other hand, the practice of recreational cycling has had exponential growth in Colombia in the last decade (Botero and Fandiño, 2018), as more and more people are beginning to practice cycling in its different modalities (road, mountain or gravel). ). ), which means that there have been enormous benefits for the recreational cycling industry, clothing and bicycle brands, accessory ventures, workshop premises, transportation and accompaniment companies, among others, have been born thanks to this increase in the practice . of recreational cycling and those that already existed have taken advantage of this great growth.

World-class figures in Colombian cycling have also highlighted the growth of recreational cycling in the country and the favorable conditions it presents for cycling; cyclists such as Nairo Quintana or Rigoberto Urán have contributed to this exponential growth by holding events in Gran Fondo, this has made regions such as Boyacá, Santander, Meta, Antioquia, among others, benefit economically, since for an event of this category they participate more than 5,000 recreational cyclists from various parts of the world, thus contributing to the local economy of the region by using services such as restaurants, hotels, transportation, among others.

For these reasons, Sudando Colombia was born, a company that provides bicycle tour services of one (1) or several days, logistical advice for bicycle trips and transportation and accompaniment to cyclists to any region of the country. The company was registered with the Bogotá Chamber of Commerce in 2021 and to date has provided its services to groups of cyclists, both local and foreign, in different parts of Colombia such as Antioquia, Tolima, Boyacá, Cundinamarca, among others.

However, Sudano Colombia plans to function as a bicycle tour operator, because although it already offers multi-day plans with included services such as lodging or food in alliance with these providers, it intends for its clients to learn more about the region through which they are doing the bicycle tour. For this, it is necessary to have strategic alliances (Corredor, 2023) that involve sites characteristic of the culture of each region, such as coffee or livestock farms, craft workshops or food production sites characteristic of each region, this will depend on the regions. to visit. This is so that Sudano Colombia's cyclist clients have a cultural immersion experience thanks to the bicycle.