Nación e Imagen: sobre los significados en el Centenario de la Independencia de 1910 y la Copa América del 2001

Abstract

This research exercise develops an interpretative approach to the idea of ​​nation through images. To carry out the aforementioned, the celebration of the Centennial of the Independence of Colombia in the year 1910 is taken on the one hand. In this event, various activities were carried out in the city of Bogotá, such as placing monuments around to representative figures of independence and that in the particular case the "Equestrian of Bolívar" is taken, also known as "Statue of the Liberator" or "Equestrian of the Liberator". The previous monument, was located at first in the Parque de la Independencia, but in the course of time, it was installed from the year 1963 to the present day on the north highway between streets 79 and 80 along with another called “Monument to the Heroes ”. It should be noted that this monument was later reproduced and located in other cities such as Barranquilla (Colombia), Paris (France) and La Paz (Bolivia). On the other hand, they take the advertising images that were published in the written media, referring to the triumph of the Copa América in 2001 by the Colombian soccer team. These images are characterized by being accompanied by icons of state institutions, a sports brand, public and private entities, a political party, among others. As mentioned, these two examples are related to the idea of ​​nation from a semiological analysis following the postulates of Roland Barthes, along with other theoretical perspectives. That is, the example of the centenary of independence is located in a first semiological system called as a language and within the second semiological system named myth is exemplified by the triumph of the Copa América in 2001.