Implementación de un plan de marketing educativo para el mejoramiento académico de la institución educativa Nuevas Flores del municipio de San Diego, Cesar

Abstract

In recent years, the Educational Sector has been subject to multiple changes in order to improve processes, infrastructure and academic curriculum. For all of the above, the demands on educational institutions, as well as, the competition in the market becomes increasingly greater. The Educational Marketing that shows more and more advances and greater popularity in the environment consists of applying techniques and principles of Business Marketing to Educational Centers. The fundamental aspects on which it is based is to improve the training of students, increase the number of students and customer satisfaction among the most important. This Marketing Plan begins with a complete analysis of the environment where the project will be carried out. Additionally, an internal analysis of all the factors that make up the study center. Within any company it is vital make an analysis of the situations presented, so each of the components is analyzed in detail in order to evaluate the current situation of the Las Flores Educational Institution, located in the Municipality of San Diego, Cesar. Market research is fundamentally based on knowing the needs of current clients such as parents, students, teachers and administrative staff who already work with the institution. Additionally, with the application of the same one wants to be able to discover the main shortcomings that direct and potential clients feel. Thus evaluating the image that is being delivered of the institution.