Caso Nestlé de Colombia S.A Optimización de procesos para el desarrollo e implementación de estrategias de marketing

Abstract

The academic internships that some faculties have included in the academic curriculum for future professionals today constitute, more than a requirement, an opportunity to put the student face to face with what it means to assume a role within a purely work environment. This experience, linked to the valuable academic contribution of the alma mater, constitutes fundamental pillars for training and constant professional updating, starting from simple tasks to escalating great complexities that, for a committed future professional, can even give them the opportunity to assume a proactive and dynamic role within an organization. Thus, this work presents a reflection on the experience acquired within the framework of the academic practice developed in Nestle de Colombia S.A., beginning with an approach to the basic concepts and issues handled during it, which aim to help the reader understand the framework of execution on the subject that should be placed to continue with a brief exposition of the different problems that were evidenced during the development of business processes to end with a proposal that aims to give, from the point of view of process optimization, greater effectiveness to the implementation of the marketing strategies within the company.