Práctica empresarial en exportación de servicios de salud domiciliaria en laboratorio clínico, medicina general y medicina ocupacional con destino al mercado ecuatoriano

Abstract

This health services export Project carried out to RVG IPS SAS BIC, is supported by market research, in which an analysis of the health sector is carried out; for the selection of the target country in favor of exporting comprehensive services in home health of clinical laboratory, general medicine and occupational medicine to international patients who wish to perform surgical, aesthetic and control procedures in the national territory; applying a matrix of variables of international markets, and identification of opportunities, commercial threats and strengths for the construction of strategies. The export of services will be carried out in the mode of consumption abroad, in which the user/patient will have the option of taking comprehensive diagnostic support services at no cost and will be offered to health professionals who provide the service to foreign patients, as well as; they will be offered directly to the patient; offering a complete package through the association or formation of an Alliance network of providers such as: hotels lines, internal transportation, restaurants, medical examinations, medical controls, professional accompaniment for pre-surgical and post- surgical care, among others that user requires, in addition to be accompanied by a quality service, opportunity and humanization, relevant and differential factors that identify the Colombian market.