Factores relevantes para la internacionalización de Hotel "Calle Principal S.A.S".

Abstract

This article analyzes some of the most important factors to take into account in the management of the "Calle Principal" hotel to open up to the international market as a means of achieving better positioning results and obtaining a greater flow of clients. "Calle Principal" is a hotel company that has been operating since 2010 with its sole headquarters in the municipality of Sáchica, Boyacá, 32 kilometers from the city of Tunja, capital of the department, and 130 kilometers from the capital district, Bogotá. Due to its proximity to the municipality of Villa de Leyva, and the annual tradition of Holy Week, conducted in Sáchica; the hotel has an opportunity to take advantage of with the international market, which is very affluent in the area.

The methodology used was based on observation after work practice, and was complemented with analysis elements such as the SWOT matrix, allowing the identification of shortcomings related to the internationalization process that the hotel should have. As a result of the analysis, some suggestions were made that can serve as a basis for the development of a strategy that allows the hotel to expand its market, concluding that the internationalization process is essential for any business in a globalized world, especially in the hotel sector.