Plan de negocios para la creación de una empresa de acondicionamiento físico para el adulto mayor

Abstract

Design a business plan for the creation of a conditioning center for the elderly in the municipality of Pelaya, with the aim of creating spaces to promote healthy lifestyle habits through physical activity, where they will be offering plans and training designs for the improvement of health and quality of life, there will be a portfolio of services that includes packages for the enjoyment of the participants, as well as a follow-up to all clients to try to achieve each of their objectives. In relation to the methodology and based on the established objectives, in order to know the perception of potential clients, a questionnaire was made where a series of questions were formulated with which it was sought to know the level of information on the subject that have the participants, as well as knowing their needs and interests related to the creation of a physical conditioning company for the elderly, additionally a market study was applied that allowed to know the competitive spectrum with other institutions in the area, a technical study in order to determine the equipment requirements necessary for the creation of this company, and it was finalized with a financial study to know the capital needs and financial projection