Propuesta de negocios para la elaboración de un jabón líquido artesanal como estrategia de mercado verde a nivel regional

Abstract

The following work presents a business plan that, through commercial strategies, organization of the company structure, environmental impacts and financial evaluation, demonstrates the economic viability of the project through indicators such as (NPV, IRR and RCB), profits significant that it has a business focused on sustainable development, its only disadvantage being mass production. The results obtained by the indicators were 23.17% internal rate of return and a cost-benefit ratio of 0.46; I feel this is a very positive fact in front of the people who have decided to participate in our business, in addition to being a project that focuses on the use of totally natural raw materials, it has great potential to become an exponent of biotrade. The Piel Natural Llanera company has considerable potential in the liquid soaps market, despite its limited workforce, it can obtain a good economic return. In future work, the use of the product in children and adults could be considered.