Modelo de negocio CANVAS para organizaciones que impulsan el apoyo empresarial, caso de España y Colombia

Abstract

During the passage of time, the governments of the different countries have noticed the great impact of the expansion of production and economic development, a constant growth in the accumulation of physical resources, but also of human resources that are not qualified, more than 65% of the world population is uneducated (World, 2009) or able to create or maintain the development of the world economy. For this reason, organizations such as Barcelona Activa and the Bogotá Chamber and Commerce have been created from the different governments, with their Bogotá Emprende program, who support the generation of the economic engine in the cities where they reside, training and supporting the population that seeks to materialize their ideas in projects finally turning into businesses. It is important to review the impact of this business model or international organization such as Barcelona Activa, who are a benchmark for business support practices, for other similar entities in other parts of the world. In turn, an external approach can generate a different vision of the development of the value proposition according to the context in which these entities operate. Therefore, this work determines the fundamental elements that are part of its value propositions, compares and analyzes the services offered by two business support organizations, one located in Bogotá -Colombia and the other in Barcelona-Spain in order to identify what practices they carry out to improve the service provision of each of the organizations.