Diario del llano: descifrando el futuro turistico del Meta

Abstract

This paper aims to analyze the tourism potential of the Meta department, which stands out for its biodiversity, its llanera culture, and an offering focused on ecotourism and adventure, despite being a historically undervalued region. The research identifies that the sector's main challenge and "Achilles' heel" is the chronic instability of the Bogotá-Villavicencio Road, whose recurrent closures limit access and have generated estimated economic losses of over 5 billion pesos annually, with air transport being insufficient to compensate for this dependence. To overcome this obstacle and strengthen the region's competitiveness and sustainability, the study proposes the implementation of the Triple Helix innovation model, which requires the strategic and articulated cooperation of the government (to ensure investment in infrastructure and coherent policies), private companies and guilds (to drive formalization and human talent), and academia (to generate strategic knowledge and fill the gap in studies on Meta). In conclusion, Meta's consolidation as a competitive destination depends on the capacity of this alliance to solve connectivity barriers and formalize the sector.