Plan prospectivo estratégico para el Departamento de Promoción y Bienestar Institucional de la Universidad Santo Tomás Seccional Tunja

Abstract

The present work arises from the interest of apply the knowledge acquired in the Strategic Planning and Prospective class in Sports Organizations. By means, the Department of Institutional Promotion and Well-being of the Santo Tomás University of Tunja is considered as a favorable system for putting this knowledge into practice and thus being able to contribute to the improvement of dependency. This work comprises three main stages, first of all the presentation of a theoretical framework where some aspects addressed during the course of the study are exposed and a historical review of the Study System (Well-being USTA Tunja) was made to puts the reader in context. Then, a second stage related to Strategic Planning, characterized by aspects such as analysis of the system, internal and external, through endogenous factors that concern to the study system, and exogenous factors that fall within the environment and the macro environment. The current strategic position of the organization is evaluated and a generic competitive strategy is formulated based on approaches of Michael Porter. Finally, in third stage, the Prospective is worked through a structural analysis of variables, where software such as MICMAC allows identify strategic variables to design and build scenarios helped by software as SMIC. Achieving and identificating outstanding scenarios of the system in a defined time horizon, which will make it possible to take advantage of exogenous change factors through internal strengths. And they will help to mitigate weaknesses that would come.