Acciones de las Empresas Tipo E-Commerce Ante un Escenario de Guerra de Divisas

Abstract

This paper seeks to establish the actions that e-commerce companies can take in the face of a currency war scenario, where, being a sector that moves through online sales, it has the capacity to face this type of situation by employing mechanisms that allow them to mitigate and even take advantage of situations of changes in exchange rates.

A scenario of devaluation of the currency of a country can not only be seen as a benefit for exporting companies, since although they are the ones that benefit the most because their products and services are paid in dollars, we can also establish how a devaluation of the currency has an advantageous effect for e-commerce type companies due to the ease of search and negotiation with national suppliers, which in turn would be contributing to the economic growth of the country and on the other hand would benefit consumers with relatively competitive and differentiating products.

Therefore, in a globalized economy, the importance of the foreign exchange market requires research to know its behavior and how through market actions or policies established by central banks or the Federal Reserve, changes in the amount of foreign currency can occur, having effects on the trade balance of the countries with which it has trade relations.