Especialización Gerencia Empresarial

URI permanente para esta colecciónhttp://hdl.handle.net/11634/103

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Propuesta de plan estrategico de marketing para SENALTUR S.A.
(Universidad Santo Tomás, 2025-12-02) Stiven Andres Quintero Rodriguez; Luis Fernando Botero Cardona; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000122086; https://scholar.google.com/citations?user=22oJGvUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0003-4317-5065
The purpose of this study is to develop a proposal for integrating a digital marketing strategic plan into the processes of SENALTUR S.A., a company dedicated to providing special transportation services in Colombia. A situational analysis was conducted, which included an evaluation of the internal and external environment using tools such as PESTEL, Porter’s Five Forces, internal environment analysis, and a SWOT assessment. The results revealed strengths that are not being fully leveraged and key improvement opportunities that could enhance the company’s positioning, contributing to its value proposition focused on punctuality, safety, and customer experience. However, significant weaknesses and threats were also identified, which limit the company’s ability to strengthen its market position. Based on the findings of this diagnostic assessment, a series of strategies aligned with the marketing mix were designed to transform the identified threats and weaknesses into strengths and opportunities for the company. These strategies aim to enhance customer experience, increase loyalty, and strengthen SENALTUR S.A.’s positioning in the special transportation market. This study proposes that the integration of these strategies, combined with effective internal optimization, is essential for the company’s sustainability and long-term growth.
Aplicación de la Inteligencia Artificial en la Banca Latinoamericana: Retos y Oportunidades.
(Universidad Santo Tomás, 2025-09-06) Rodríguez González , Deisy Mayerly; Bravo Reyes, Juan Hernando; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000666912; https://scholar.google.com/citations?user=ZvJW-b4AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8540-1601
Artificial intelligence, or AI, has become a key tool in modern banking. Thanks to it, banks can make their processes more efficient, make better decisions, and offer customers more personalized experiences. In this article, we aim to explore how AI is impacting banking in Latin America. We will analyze its main uses, the benefits it brings, and the challenges it faces. To do so, we reviewed different studies, reports, and documents published between 2018 and 2024, consulting databases such as ScienceDirect, Google Scholar, SpringerLink, IEEE Xplore, and Scielo. What we found is that many institutions are using technologies such as machine learning, chatbots, fraud detection, and task automation. Among the main benefits are that banks operate faster and at lower costs, in addition to improving security. However, there are also significant obstacles, such as the lack of clear regulation, ethical risks, digital exclusion, and resistance within organizations. This study seeks to contribute to the conversation on how AI can play a strategic role in the Latin American financial system, emphasizing that its adoption must be ethical, inclusive, and sustainable.
Factores Determinantes de la Rotación de Personal en el Área Operativa de la Empresa DSV Bogotá
(Universidad Santo Tomás, 2025-07-31) Cáceres Calderón, Sara Valentina; Benjumea Gómez , Paula Andrea; Bravo Reyes, Juan Hernando; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000666912; https://scholar.google.com/citations?user=ZvJW-b4AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-8540-1601
The company DSV in Bogotá, dedicated to air, maritime, and land transportation, is facing a high turnoverrate thathas affected its operational efficiency and growth. This situation generates additional costs, reduces productivity, and creates the need for new employees who take time to adapt. The research focuses on analyzing the causes of high turnover and its impaction productivity, proposing a strategy to improve labor stability. It highlights the importance of effective leadership that fosters open communication, values employees' opinions, and promotes a balance between work and personal life. Additionally, it emphasizes the role of the human resources department in the selection process, ensuring that the right profiles are hired to improve employee retention and work quality within the company.
Plan de Negocios para una Empresa Dedicada a la Producción Ecológica de Mora en el Municipio de La Belleza, Santander.
(Universidad Santo Tomás, 2023-06-28) Quitián López, Heberto; Rodríguez López, Gabriel; Universidad Santo Tomás; https://scholar.google.es/citations?hl=es&user=13x0sngAAAAJ; https://orcid.org/0000-0001-8846-7139
Valor Agregado de un Sistema Fotovoltaico de Menor Escala para Autoconsumo de la Unidad Habitacional Casa 04 Condominio Campestre La Quinta Villavicencio Meta
(Universidad Santo Tomás, 2024-09-26) Ramírez Tangarife, Juan Manuel; Castillo Castro, Norha Ismaelina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000802123; https://scholar.google.es/citations?hl=es&user=sdREdJsAAAAJ; https://orcid.org/0000-0002-9544-053X
In the context of the energy transition, the regulatory framework of Law 1715 of 2014 was taken into account, which regulates the incorporation of non-conventional renewable energies to the National Energy System, Resolution 174 of 2021 of the CREG which regulates the activities of small-scale self-generation and distributed generation in the SIN, the requirements to obtain the certificates to access the tax incentives as established by the UPME were enunciated. Resolution 000319 of 2022 By which the guidelines for the evaluation of applications for evaluation and issuance of certificates that allow access to the tax incentives of Law 1715 of 2014 are established, the country's energy supply and demand were taken into account, the dependence on fossil fuels and the climatic events of El Niño and La Niña were analyzed, the sizing of a 3.0 kW solar photovoltaic installation located in Villavicencio capital of the department of Meta, the selection and arrangement of electrical devices, energy and electrical calculations, the losses due to temperature effect were carried out, A budget was prepared, then the validation and evaluation of this information was carried out through the use of specialized software to obtain more accurate information for the analysis of tariff and added value according to the regulatory framework of the current resolution of the CREG (Energy and Gas Regulatory Commission), resolution 119 of 2007 approving the general tariff formula that allows retail electricity marketers to establish the costs of providing service to regulated users in the SIN, resolution 174 of 2021 with emphasis on small-scale self-generators, in this case of smaller scale. voltage level one (1) between 100 and 1000 Volts of electrical voltage and an electrical energy production potential of less than 1MW one megawatt for self-consumption. Resolution CREG 174 of 2021; it was demonstrated with the sizing of the case, the added value contributed to the patrimony of a natural person that was denominated user of a housing unit and how the national policy of tax benefits promote the decision making in a positive way in the use of solar photovoltaic installations, it was demonstrated how this type of installation contributes added value to the environment in its operation stage reducing the production of CO2. Translated with DeepL.com (free version)
Impacto al Sistema de Salud derivado de la reforma propuesta por el gobierno nacional, enfocado en sus tres principales actores: Centro de Atención Primaria (CAPS), Entidades Promotoras de Salud (EPS), Administradora de los Recursos del Sistema General de Seguridad Social en Salud (ADRES)
(Universidad Santo Tomás, 2024-09-26) Roncancio Lopez, Lenys; Barrera Sánchez, Hugo Andrés; Castillo Castro, Norha Ismaelina
The health reform proposed by the government of Gustavo Petro, current president of the country, has generated impact and uncertainty at the national level, especially because it represents changes, to which the Colombian population has no choice but to adapt if approved. Furthermore, because it highlights both the advances and the great challenges that today affect the system and the right to health. It is for this reason that this article aims to carry out an analysis of the impact on the health system, derived from the reform presented to the Congress of the Republic by the Ministry of Health and Social Protection. To carry out the analysis, the current functioning of the health system, restructured with Law 100 of 1993, was described; In addition, the current state of this system was evaluated with its pros and cons from its implementation to date, thus evidencing the impact that the bill has, which comes with disruptive proposals to strengthen and improve the model of care, administration and provision of services in a comprehensive manner.
Análisis de la Cadena de Abastecimiento de los Cafés Especiales en Colombia: Desafíos para la Producción y Comercialización Nacional e Internacional
(Universidad Santo Tomás, 2024) Useche Nuñez, David Esteban; Curtidor Gualteros, Javier Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000173728; https://orcid.org/0000-0002-7706-3224
In this article, a documentary review of the supply chain of specialty coffees in Colombia is carried out and the main challenges it currently faces are analyzed. For this, the experiences of local and international producers are analyzed and ideas for their optimization are proposed. and benefit of its actors. The findings show the growing importance of grain traceability, the impact of internal transportation on the final price and the recent distribution platforms that favor direct agreements between producers and final consumers.
Describir el Alcance de la Cobertura de Energia Electrica en la Zona Rural del Municipio de Sotaquira
(Universidad Santo Tomás, 2024-07-05) Saavedra Gonzalez, Adriana Katherine; Castillo Castro, Norha Ismaelina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000802123; https://scholar.google.com/citations?hl=es&user=sdREdJsAAAAJ; https://orcid.org/0000-0002-9544-053X
The research article addresses various aspects related to the adoption and utilization of solar energy in rural areas, focusing on sustainable and comprehensive development. Initially, it identifies areas without electrical connection, revealing the lack of service in six specific hamlets through a technical study. Subsequently, it analyzes the parameters for installing solar panels in residential areas and the essential requirements for the successful development of solar farms. The research also explores rural electrification programs and highlights the benefits of electrification for the comprehensive development of communities. Training is emphasized as a crucial component for enhancing employability and promoting professional development in rural areas, with particular attention to solar energy training. Furthermore, the role of microfinance as a tool for sustainable rural development is discussed, enabling communities to obtain loans to invest in solar technology. Integrating solar energy into educational infrastructure is another key aspect, underscoring the importance of training teachers for sustainable education and establishing strategic partnerships to promote solar energy education. The article also examines economic diversification through solar energy for farmers and rural enterprises, as well as agricultural optimization through the use of solar systems for irrigation, lighting, and other purposes. Finally, it highlights how solar energy can drive community development and offer opportunities for socioeconomic progress in rural environments.
Tendencias, Alternativas y Estrategias de Inversión para Jóvenes: Riesgo, Diversificación y el Impacto de Fintech
(Universidad Santo Tomás, 2024-02-18) Gutierrez Morales, Daniela; Yazo Escobar, Laura Viviana; Rivera Lozano, Miller; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001723943; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001710130; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ
This paper seeks to show the various investment options available in the market and how the digital evolution has penetrated all sectors of the economy and finance, the continuous changes in consumer practices have demanded that the activities and procedures in this area be digitally efficient. In the context of digitalization, not only does it generate benefits for companies by increasing the competitiveness of their products and services, but it also opens up an opportunity for individuals, especially young people, to have greater participation and interactions in the market and to become involved in companies engaged in traditional and electronic investment. This gives them the facility to seek and invest in various fields, contributing not only to the economic growth of the country, but also providing an effective way to achieve long-term financial goals and explore strategic opportunities so that they can make informed and strategic financial decisions, diversifying their portfolio and taking advantage of technological opportunities. Due to the above mentioned, facing a world in constant change, it implies an exploration and analysis to know the investment options available in the market for young people, since this knowledge can have a significant impact on their personal finances as well as on the global economy, providing the opportunity to capitalize on technological transformations and make more solid and adaptive financial decisions.
Aproximaciones a las Estrategias de Colaboración Entre Universidad y la Industria Desde un Análisis Bibliométrico
(Universidad Santo Tomás, 2024-02-01) Echeverry Hernandez, Jiomar Steven; Patiño, Juan Camilo; Universidad Santo Tomás; https://orcid.org/0009-0006-6641-9244
How to merge knowledge and technology for a brighter future? This article presented a revealing analysis of the collaboration between universities and industry. The joint effort of these two actors can lead to significant economic, social, and technological advancements. Its study is crucial for both academic research and industrial development. Using the Scopus database, an exploration was conducted through a specific search equation employing key terms related to the study's focus. After processing and selecting the most relevant contributions, the VOSviewer software was used to identify patterns and trends in the research. This methodology provided a clear insight into the strategies between universities and companies in various contexts and geographies. The findings obtained from this bibliometric journey underscore crucial facts. It highlights some achievements throughout the history of humanity, from early approaches in 1831 to substantial growth in the 21st century. It emphasizes the positive influence of government policies. Cultural challenges and legal regulations that sometimes hinder this collaboration are mentioned. A strategy is proposed that addresses the gap between academia and industry, focusing on communication, incentives, intellectual property policies, and funding. This article emphasizes the need for closer collaboration between the university and industry, underscoring its importance for economic and technological development. It showcases successful examples from countries such as the United States, the United Kingdom, and China according to the latest report published by WIPO.
Una Empresa de Ingeniería Civil en Colombia y la Contratación Pública.
(Universidad Santo Tomás, 2024-01-31) Hincapié Toro, Luz Adriana; Rivera Lozano, Miller; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ; https://orcid.org/0000-0002-2175-5803
Comportamiento del Mercado de Reposición Automotriz en Colombia del 2019 al 2023
(Universidad Santo Tomás, 2024-01-17) Rodríguez Duarte, Carlos Mauricio; Lavacude Nemes, Juan Diego,; Rivera Lozano, Miller; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ; https://orcid.org/0000-0001-5257-8400
The behavior of the automotive aftermarket in Colombia from 2021 to 2023, has experienced a constant dynamic and significant behavior in the economic opening, allowing the importation of vehicles and spare parts from different parts of the world. This expanded the availability of products and options for Colombian consumers. In turn, the expansion of the automotive industry has been a determining factor in the growth of the replacement market. The arrival of new brands and the expansion of existing ones have increased the variety of vehicles available in the country, generating greater demand for spare parts and maintenance services. This document will describe the main replacement products and distribution channels. Analyzing the behavior year after year of the automotive replacement market in Colombia and how these figures and variations contribute or represent a barrier for the national vehicle fleet. Understanding the variables of how the increase in the vehicle fleet in Colombia has been a relevant event through the increase in population, economic growth and easy access to the acquisition of vehicles have contributed to this phenomenon. As a result, demand for replacement parts and maintenance services has increased significantly. Technological advances in the automotive industry have had a significant impact on the aftermarket. Modern vehicles are equipped with high-tech electronic systems and components, which has generated a specific demand for spare parts and specialized services to maintain and repair these vehicles.
Efectos de la pandemia en las capacidades adquisitivas de los colombianos
(Universidad Santo Tomás, 2024-01-15) Torres Romero, Laura Alejandra; Baquero Osma, Jairo Andres; Rivera Lozano, Miller; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ; https://orcid.org/0000-0001-5257-8400
This research focuses on analyzing and understanding the economic impact of the COVID-19 pandemic on the purchasing power of the Colombian population. The study involved collecting and analyzing economic data. Initially, key economic variables that influence purchasing power, such as employment, income, inflation, and interest rates, were examined. A notable increase in unemployment rates during the pandemic period was observed, which directly impacted the income of Colombian families and consequently their consumption capacity. Moreover, the study analyzed inflation and its relationship with purchasing power. The fluctuation in prices of essential goods and services significantly affected low-income households, diminishing their purchasing power and adversely impacting their quality of life. The research also delves into government measures implemented to mitigate the economic effects of the pandemic, including social assistance programs and tax policies. The effectiveness of these measures and their impact on the economic recovery of the population was evaluated. Lastly, the long-term implications of the pandemic on purchasing power were discussed, emphasizing changes in consumer behavior, business adaptation, and the necessity for sustainable economic policies for prolonged recovery. In conclusion, this study provides a comprehensive overview of how the COVID-19 pandemic has influenced the purchasing power of Colombians, identifying challenges and opportunities for economic recovery. Understanding these effects is essential for informing authorities, businesses, and citizens about the necessary measures to forge a more resilient economic future.
Tendencias y Enfoques de la Educación Financiera para Jóvenes. Un Análisis Bibliométrico
(Universidad Santo Tomás, 2023-09-25) Mejia Valderrama, Alejandra; Palacios Rios, Veronica Marcela; Patiño Vanegas, Juan Camilo; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000060491; https://scholar.google.com/citations?hl=es&user=MmOMdVcAAAAJ; https://orcid.org/0000-0002-8334-9296
This bibliometric article provides a comprehensive overview in order to analyze trends and approaches to youth financial education for poverty reduction and economic development. Through an exhaustive analysis in the Scopus database and the use of the VOSviewer tool, published papers, word relationships, co-authorship networks by country and authors were examined. The research focuses mainly on social sciences, economics, finance and psychology, which highlights the importance of considering social, financial and psychological factors in financial education. The findings highlight the importance of guiding future research by aligning different strategies to improve financial education in young people.
Estudio Bibliométrico de las Habilidades Blandas como Competencias Fundamentales para el Liderazgo a Nivel Gerencial en las Organizaciones
(Universidad Santo Tomás, 2023-09-09) Gómez González, Daniel Giovany; Saez Meza, Stefanny de Jesús; Patiño Vanegas, Juan Camilo; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000060491; https://scholar.google.com/citations?hl=es&user=MmOMdVcAAAAJ; https://orcid.org/0000-0002-8334-9296
With this research, we will have a scientific approach to how the world is moving with the new skills and trends that are transforming organizations. Also, determine the relationship between leadership and soft skills at the managerial level, seeking to consolidate the competencies of human resources and their adequate adaptation. In the current era, some companies see the need to train and strengthen soft skills at management levels in order to achieve the objectives of the organizational strategy, train in leadership and increase the performance of their collaborative teams, in a changing world and dynamic in which we seek to overcome adversity and enhance people's capabilities. The objective of this research is, through a bibliometric study, to know the scientific contribution of research articles in universities around the world on the topic of soft skills in organizations and their influence at the managerial level to achieve business goals with human resources. This research will be carried out with a network analysis in VOSviewer and Scopus, a bibliometric review will also be carried out on the topic of managing soft skills in leadership, with which this objective will be developed. According to what was found, there are a large number of articles in the last 20 years, where more and more professional researchers and university students around the world are adapting this type of tools as vitally important for their learning not only about their profession, but as real people who can know, validate, learn and create knowledge.
Estrategias de Educación Financiera para Trabajadores Informales de Aplicaciones Móviles de Transporte. Caso Medellín
(Universidad Santo Tomás, 2023-09-05) Castaño Giraldo, Anyela Tatiana; Gallego Botina, Karla; Patiño Vanegas, Juan Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000060491; https://scholar.google.com/citations?hl=es&user=MmOMdVcAAAAJ; https://orcid.org/0000-0002-8334-9296; https://orcid.org/0009-0007-4359-897X; https://orcid.org/0000-0003-2561-743X
Financial education is a determining factor when making decisions regarding personal and domestic economy, as well as reviewing financing and savings options. However, there is still a generalized lack of knowledge on financial issues in the population, therefore, the objective of this article is to propose strategies for financial education in informal workers of mobile transportation applications. For the development of this article, a bibliometric analysis was initially carried out with SCOPUS data sources and processed in VOSviewer to identify the main approaches and recognize the evolution of the topic. Following this, a semi-structured survey was designed and applied to drivers who use mobile transportation applications; the data were analyzed with the ATLAS.ti application. Within the results of the interviews it was found that the workers of these platforms have a savings account, but do not have access to formal credit, because they do not have the requirements that official institutions demand, this is because they cannot support their income, since the occupation is not considered as formal work, in addition to this it was highlighted the fact that these people do not have a solid base of financial education, and this is because they cannot access financial education from an early age.
Análisis de la competividad del transporte de carga terrestre en Colombia en perspectiva con latinoamérica
(Universidad Santo Tomás, 2023-07-05) Castellanos Bautista, Gerardo; Rivera Lozano, Miller; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ
The competitiveness of land freight transportation plays a fundamental role in the competitiveness of a country, since it has a direct impact on the logistics costs of the companies that manufacture and/or commercialize products, therefore, measuring and controlling the variables that influence the operating costs of the sector is the responsibility of both the transportation companies and the Colombian government. In this document an analysis of the costs that impact transportation in Colombia and how these figures are placed in the Latin American context is carried out, in order to show the main difficulties and incidences of low productivity. Based on these opportunities for improvement with respect to other countries in the region, suggest strategies to be implemented at different levels, in order to make the sector much more competitive. The Colombian state should encourage the sector and promote competitiveness, making greater investment in the variables that influence cost reduction, such as; expansion of road infrastructure, fleet renewal, generation of soft loans and policies that promote investment in this area. Without leaving aside that the companies and/or small transporters must also do their bit, generating strategies to control internal costs that depend on the operation, such as productivity per freight, fuel consumption of their vehicles, operating and administrative personnel costs, maintenance strategies, among others, i.e. companies must evolve their practices to increase the competitiveness of the sector and therefore of the country.
Formulación del direccionamiento estratégico en Colombia bajo el estudio del caso de organizaciones colombianas
(Universidad Santo Tomás, 2023-07-04) Hernández Sánchez, Erika Julieth; Gómez Alonso, Laura; Rivera, Miller; Universidad Santo Tomás
Thanks to technological advances, globalization and the competitiveness of companies, theyare the main actors for the emergence of changes in how to correctly and strategically planthe activities to be carried out in the search to achieve organizational objectives and that iswhy what the formulation of strategic direction takes a relevant role for the achievement ofresults. This article is selected when reviewing whether in Colombia companies are using thecorrect formulation for the strategic direction towards the fulfillment of corporate objectives, principles and action plans, allowing to know what their strategies are that have led them tohave an important market share. Therefore, through a study of the case of Almacenes Éxito,Avianca, among other Colombian organizations, the reader will be able to identify the actionsand the importance of managers when making a formulation for business strategic direction.Likewise, it is important to know that most of the companies in our country are small andmedium-sized companies which are unaware of strategic direction as a fundamental pillar toachieve their corporate objectives, for which the reader will have useful information to startthe path of formulation. towards strategic direction. Through the case study of someorganizations, companies in Colombia will have the bases to design and implement strategiesthat will contribute to improving their participation in the market, through action plansaligned with all members of the organization to strengthen the culture. organization andobtain the best results from senior management.
Optimización de Flujo de Procesos Enfocada en Servicios
(Universidad Santo Tomás, 2023-07-05) Galvis Posada, Angie Lorena; Rivera Lozano, Miller; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000966703; https://scholar.google.com/citations?hl=es&user=NjwQCzUAAAAJ; https://orcid.org/0000-0001-5257-8400
This article aims to provide information regarding the research, application, and continuous improvement of process flows focused on services, both internal and external, offered by any company. It serves as a practical guide that primarily requires knowledge integration of technological tools and practical methodologies, aiming to enhance customer service quality, efficiency, and contribute to organizational development. Initially, a diagnosis is carried out to support the feasibility of optimizing process flows through the analysis of causes, effects, symptoms, and forecasts resulting from its application or non-application. This highlights the evident and significant impact it has on organizations and the importance of understanding and implementing it. In this sense, the procedure involves identifying, analyzing, and reorganizing the steps and activities involved in service provision. The article provides the necessary conceptual knowledge to comprehend efficient and inefficient activities of any company, with the goal of eliminating redundancies, reducing waiting times, and maximizing productivity. It also offers various technological tools, methodologies, and alternatives that can be integrated into service process flows for continuous improvement of efficiency, aiming to generate opportunities, development, and growth.
Estrategias para la industria automotriz en Colombia con ausencia de combustibles fósiles en el mundo
(Universidad Santo Tomás, 2023-07-04) Cruz Moreno, Juan Nicolas; Rodriguez Bello, Sergio; Vanegas Rojas, Christian Andres; Rivera Lozano, Miller; Universidad Santo Tomás
In a global scenario where fossil fuels are declining and we face the need to reduce greenhouse gas emissions, it is crucial for the automotive industry in Colombia to adopt strategies to address this energy transition. Therefore, this article aims to evaluate alternative energy options for vehicles in Colombia, as well as to determine the barriers and requirements necessary for their successful implementation. The study begins by examining the global energy context, followed by an analysis of the Colombian automotive market. Then, some strategies that the automotive industry in Colombia can adopt are proposed, and finally, the role that business management plays in the implementation of sustainable strategies is addressed. In conclusion, the automotive industry in Colombia faces significant challenges due to the absence of fossil fuels in the world. However, viable alternative energy options that could be implemented in the country are identified. To achieve a successful transition, it is essential to overcome the identified barriers. Additionally, active collaboration is required among stakeholders in the automotive sector, the government, academic institutions, and end-users to promote the widespread adoption of alternative energy vehicles and build a sustainable long-term infrastructure.

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