Manos que salvan

Abstract

In Colombia, animal rescue foundations face significant challenges due to their limited visibility and access to resources, which are crucial for their sustainability and the care of vulnerable animals (El Nuevo Siglo, 2023). This problem is exacerbated in Bogotá, with its high street animal population, especially in localities like Ciudad Bolívar (Instituto Distrital de Protección y Bienestar Animal, 2022). The lack of effective communication strategies prevents many of these organizations from obtaining the necessary support. This thesis addresses this issue by designing an innovative multimedia platform prototype, specifically for animal foundations in Ciudad Bolívar. The general objective is to strengthen their visibility and facilitate connection with the community, promoting donations, volunteering, and adoption through an intuitive and transparent interface. Specific objectives include: (1) Optimizing interaction between foundations and the public through dedicated support sections; (2) Evaluating the platform's effectiveness in terms of visibility and increased support via performance metrics; and (3) Analyzing the contribution to urban sustainability of these foundations based on their actions in Bogotá. The justification for this project lies in the urgency of digitally empowering grassroots animal welfare organizations, enabling them to overcome visibility barriers that limit their impact. By adopting a digital communication approach focused on networking and interactivity, this research seeks to catalyze a change in support for these organizations. The development of a multimedia web prototype, complemented by an omnicanal strategy integrating social media, a blog, and a podcast, will not only increase visibility but also build a community committed to animal welfare within the 18 to 45 age group. This project is distinguished by its emphasis on usability and user experience, utilizing design elements that foster participation and emotional connection with the animal cause, aiming for a tangible impact on the quality of life of rescued animals and the sustainability of the organizations that protect them.