Las preferencias que tienen las mujeres al momento de asistir a un gimnasio o centro de acondicionamiento físico

Abstract

The main objective of this study was to determine women's preferences when choosing a gym. Worldwide, female participation in gyms has experienced significant growth, representing 44% of total users in 2023, driven by greater awareness of health, the search for personalized experiences and the importance of the community. In Colombia, this trend is replicated, with 42% of women users of gyms in 2023, who show preference for group classes and value safety. To meet the objective, a survey was applied to 50 female students of Santo Tomás University, aged between 18 and 24 years, using the Google Forms platform. The data were analyzed in Excel. The results revealed that 42% of the respondents consider the availability of parking spaces as a very important aspect, while the profile of the trainers is relatively important for 28%. In conclusion, it was identified that the cleanliness of the facilities is the most crucial factor for women when choosing a gym, followed by the availability of a personal trainer.