Análisis estratégico de la inteligencia de negocios como herramienta para la sostenibilidad, el crecimiento y la escalabilidad de las tiendas de barrio y minimercados en la localidad de Kennedy, Bogotá

Abstract

The expansion of hard discount retailers has intensified the competitive pressure faced by neighborhood stores and small grocery retailers in Colombia, highlighting the need to strengthen management practices that support their continuity and growth. Within this context, the purpose of this study was to examine how Business Intelligence tools can contribute to the competitiveness, sustainability, and scalability of businesses located in the Kennedy district of Bogotá. The research followed a quantitative approach, with a descriptive-correlational scope and a non-experimental, cross-sectional design. Data were collected through a survey administered to 232 owners and managers of neighborhood stores and small grocery retailers. The information was then analyzed using descriptive statistics and bivariate comparisons to explore relationships among administrative management practices, information handling, and the level of technology adoption. The findings indicate that the challenges faced by the traditional retail channel are not explained solely by limited access to technology. They are also related to weaknesses in the way business information is recorded, organized, and used. Favorable relationships were observed between systematic data management, financial planning, awareness of profit margins, and the implementation of management improvements. In addition, participants showed interest in adopting digital tools, although this willingness is mainly limited by a lack of technical knowledge and by the need for training and support. Based on these results, the study suggests that basic Business Intelligence tools, adapted to the economic and operational conditions of small retailers, can help strengthen the traditional retail channel by turning everyday operational data into useful information for management and decision-making.