Informe de práctica empresarial en Starbucks Colombia

Abstract

In October 2014, I started business practice with Starbucks Colombia, North American brand, with presence in around 66 countries in the world; who since July of this year enter the Colombian market, in the sale of coffee in all its varieties.The arrival of the brand was a great controversy, because it entered a country recognized for exporting one of the coffees, with higher quality standards of the world. However, the Colombian consumer has given great welcome to the brand and feels identified with the experience that is provided. According to a well-known phrase by Howard Shultz: “We are not in the coffee business at the service of the people, but in the business of the people and we serve coffee. ”I practiced it in operations management, being my main function, the support and solution of my immediate boss's requirements, therefore also supporting the needs of other support center areas, this whole process being a great help to complement my Professional and personal training.