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Tipo de ítem: Ítem , La frontera colombo - venezolana como motor de fortalecimiento de las relaciones comerciales binacionales durante 1997 y 1998(Universidad Santo Tomás, 1999) Hernández Flórez, Martha Elena; Niño Sánchez, Judith; Claros Méndez, José JoaquínTipo de ítem: Ítem , El mercado chino un reto para Colombia(Universidad Santo Tomás, 1999) Acevedo, Enrique; Acevedo, Luz Mirian; Ardila Maldonado, María Ximena; Echeverry Olarte, Jaime Iván; Claros Méndez, José JoaquínTipo de ítem: Ítem , Análisis del euro y su influencia en la empresa multinaciona(Universidad Santo Tomás, 1999) Gamboa Picón, Martha Lucia; Jiménez Gutiérrez, Ana Isabel; Solano Vargas, FranciscoTipo de ítem: Ítem , Investigación de mercados en el Perú para jugos y conservas La Constancia S.A(Universidad Santo Tomás, 1998) Merchán Paredes, John Vladimiro; Pinzón Duarte, Patricia; Roca, Luis FelipeTipo de ítem: Ítem , Propuesta de creación de la dirección de comercio exterior en el ejercito nacional(Universidad Santo Tomás, 1998) Balcarcel Remolina, Dennis Adriana; Jaimes Jauregui, Juan Masias; Trillos Celis, Javier HumbertoTipo de ítem: Ítem , Creación de la oficina de Gestión Internacional en el Fondo de Desarrollo Industrial de Santander - FONDISER S.A(Universidad Santo Tomás, 1998) Flórez Rojas, Marlene; González Medina, Yolanda; Trillos Celis, Javier HumbertoTipo de ítem: Ítem , Estrategias con futuros y opciones para Colombia(Universidad Santo Tomás, 1998) Forero Bonilla, Luís Fernando; Echeverry Olarte, Jaime IvánTipo de ítem: Ítem , Estudio de factibilidad para la creación del departamento de relaciones internacionales de la Universidad Santo Tomás seccional Bucaramanga(Universidad Santo Tomás, 1998) Fajardo Carreño, Libia; Rondón García, Carmen Janeth; Rojas Vargas, Gloria; Mantilla Pinilla, EduardoTipo de ítem: Ítem , Asesoría vs. sector exportador en Bucaramanga diagnostico evaluativo y formulación de un modelo básico de asesoría(Universidad Santo Tomás, 1999) Jaimes Vesga, Hernando; Naranjo Toloza, Martín; Trillos Celis, Javier HumbertoTipo de ítem: Ítem , Estudio para el montaje de una empresa promotora de la mesa redonda de negocios internacionales en Bucaramanga(Universidad Santo Tomás, 1998) Cortes Blanco, Ruth Stella; Macias Serpa, Alix Marcela; Larrota Martínez, Alexandra; Roca, Luis FelipeTipo de ítem: Ítem , Análisis de competitividad del sector calzado en Bucaramanga, hacia el caribe por medio de CARICOM(Universidad Santo Tomás, 1998) González Villabona, Rodolfo; Trillos Celis, Javier HumbertoTipo de ítem: Ítem , Propuesta para la creación del departamento de comercio exterior de la fundación cardiovascular del oriente colombiano(Universidad Santo Tomás) Mantilla Pinilla, EduardoTipo de ítem: Ítem , Turismo en Chile(Universidad Santo Tomás, 2017) Baron Duran, Reina Esperanza; Universidad Santo TomásTipo de ítem: Ítem , Plan de Mejora Implementación Social Selling en el Departamento de Digital Sales Ibm(Universidad Santo Tomás, 2024-01-29) Botero Villamil, Gabriela; Diaz Villarraga, John Milton; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000004314; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001840685; https://orcid.org/0000-0002-1012-7932; https://orcid.org/0000-0001-6783-2483This improvement plan focuses on the vital importance of innovation in sales strategies to drive business success in an ever-changing business environment. It addresses the need to abandon conventional approaches and adopt cutting-edge tactics to stand out in a competitive market. Various crucial aspects in the implementation of new sales strategies, from opportunity identification to effective execution. This work is designed to strengthen and enhance the skills and performance of the sellers, thus contributing to the sustained growth of the company. Focuses on key aspects which include the development of communication skills, deep understanding of the product, the effective management of customer relationships and the strategic use of technological tools. Start by giving a little context about the company, the area and the functions of the post; thus exploring the importance of thoroughly understanding the market and the needs of the customer. Next, different innovative strategies are analyzed in detail, such as personalization of the customer experience, the adoption of emerging technologies and the integration of digital platforms. Ultimately, it concludes with the implementation of innovative sales strategies Not only is it essential for business survival, it can also catalyze growth. significant. This work offers a comprehensive guide for organizations to understand, Adopt and successfully execute new sales strategies in a dynamic business worldTipo de ítem: Ítem , Aprendizaje Práctico en Acción, mi Primera Experiencia Empresarial en la Universidad EAFIT.(Universidad Santo Tomás, 2024-02-23) Zárate Guarín, Ana María; Sánchez Restrepo, Santiago; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002083888During the course of my academic training at the Santo Tomás University I have acquired fruitful knowledge that has undoubtedly enriched my personal life and therefore the beginning of my work experience; financial, administrative, logistical and marketing skills have been the four fundamental pillars on which my career is based, transforming it into a highly versatile profession. Taking into account the above, I made the decision to carry out business internships as a degree option offered by the university as a fundamental requirement to obtain the professional title of International Negotiator, where I had the opportunity to carry out my process with EAFIT University in the department from Llanogrande, a higher education institution focused on high-quality training. Here, I arranged the position as a marketing intern, focusing on the processes that assisted the marketing and some administrative areas. This is where my first business experience began, framed based on knowledge tested in different relationships that enriched my personal and work life.Tipo de ítem: Ítem , Reajustando la balanza: Desafíos y oportunidades comerciales entre Colombia y Brasil(Universidad Santo Tomás, 2024-01-19) ROJAS SANTOS, ANGIE TATIANA; MALAGÓN SÁENZ, ELIZABETH; Universidad Santo TomasColombia's trade deficit in relation to Brazil has generated problems in terms of achieving beneficial trade relations. Addressing this challenge is fundamental for the Republic of Colombia to be able to achieve proper growth and economic development. However, for this to be possible, Colombia must implement a series of strategies that will allow it to become a more competitive country, not only with Brazil, but also in the international system as a whole.Tipo de ítem: Ítem , Plan de Marketing Digital para el Centro de Consultoría Empresarial de la Universidad Santo Tomás(Universidad Santo Tomás, 2023-12-06) Cuellar Chona, Jinandy Paola; Barrios Mendoza, CarolinaThe objective of this project is to analyze the current situation of the Business Consulting Center (CCE) of Universidad Santo Tomás, highlighting the relevant factors in its business environment. The main purpose is to develop a digital marketing plan based on the findings obtained, taking into account the technical and financial capacity of the organization, in order to implement it effectively. It is important to note that this study focuses on applying the knowledge acquired as a Professional in International Business to address a specific problem identified in the Business Consulting Center (CCE). Through a strategic and problem-solving approach, it seeks to provide practical and efficient solutions that help the CCE to overcome the challenges and obstacles identified in its business environment.Tipo de ítem: Ítem , Plan de mejora prácticas profesionales Spradling Group(2022-04-08) Pulido Castillo, Karen Andrea; Díaz Villarraga, Johnn Milton; Universidad Santo Tomás; https://scholar.google.com/citations?user=b6csXTQAAAAJ&hl=es&oi=ao; https://orcid.org/ 0000-0002-1012-7932This document describes the approach and preparation of an improvement plan that is developed during the professional practice in the company Spradling Group-Proquinal, which is a member company of the Spradling Group, the world's leading manufacturer and partner in terms of coated fabrics, with a presence in Europe, the United States and Latin-America. The improvement plan was identified through the SWOT analysis in the Intelligence area of business (BI). This plan proposes the design of a macro that allows to optimize the times to identify customers and products that have their information incomplete in the software used in the company. On the other hand, it should be clarified that this macro is designed to handle both product and customer data. This improvement plan takes product masters for reference.Tipo de ítem: Ítem , Practica Internacional UNILIMA(2021-09-28) Mojica Zuluaga, Juan Diego; Pava Ratiaga, Javier Dario; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001550083; https://scholar.google.com/citations?user=FkGITz0AAAAJ&hl=esThe purpose of this article is to compile all the information regarding the international practice carried out at the University of Lima, Peru. The main objective of the practice was to expand the knowledge base acquired throughout professional training, as well as to know and develop abilities, skills and potential to respond and have a comprehensive global business, labor, social, economic and professional vision. which entails becoming an agent for the promotion and execution of regional development. The approach method was carried out through an agreement between the Universidad Santo Tomás and the Universidad de Lima, developed through business visits, addressing issues such as tactics and negotiation strategies benefiting the parties and establishing evidence of knowledge, photographic records and adaptation to the market demandsTipo de ítem: Ítem , Informe de práctica empresarial en Distribuciones Arama Limitada(2015) Arjona Aguirre, María Alejandra; Calderón Sanchez, HenryIn the following report a detailed description is made of the functions that practitioner María Alejandra Arjona Aguirre developed within the company Distribuciones Arama LTDA and the Department of Logistics and Foreign Trade. The practice period was carried out from November 4, 2014 to May 4, 2015. During this time, a strong work was carried out to organize and establish processes for the creation and strengthening of the new department within the company. As a result, two imports from China of merchandise selected for the expansion of the portfolio of products marketed by the company were successfully made.