Impacto del diseño gráfico en el fortalecimiento de la imagen de Corbeta a través del contenido audiovisual.

Abstract

This project presents the systematization of the experience generated during the professional internship at the company Corbeta, in which the importance of graphic design in strengthening the company’s professional image through audiovisual content was addressed, as this was the main task carried out by the intern. During this analysis process, an issue was identified in the visual coherence of the content published on the company’s social media, mainly due to a lack of organization and staff training to generate content both inside and outside the company. This situation was negatively affecting Corbeta’s image, as the lack of visual coherence in the content impacted the professional image, communication, and the audience’s reception of the content. Based on this, a proposal was developed for training content on recording and video production using artificial intelligence, after verifying that this facilitated the creation of materials and improved reach, so that it can be implemented in the future within the company through infographics and courses. Finally, the experience, in addition to allowing professional growth and development within a consolidated company through the creation of an improvement proposal, demonstrated that design directly impacts the image of all brands, is a crucial element for effective communication, and that audiovisual content is one of the most practical tools for establishing connections with today’s audiences.