Mis practicas Makro

Abstract

I am currently completing my professional internship at Makro Colombia, a retail company. My internship takes place within the Marketing department—specifically the digital channels team—where I am responsible for managing e-commerce operations and digital sales platforms (such as Rappi), as well as updating digital content. As a digital channels intern, I participate in creating and adapting graphic assets, such as banners and materials for coupon campaigns. I also handle product updates on the platform, including uploading images and product descriptions using HTML code. Additionally, I assist with external agency communications by preparing design briefs to ensure consistent messaging across all company channels. This six-month internship began on January 5, 2026, and focuses on applying graphic design principles in digital environments, managing visual content, and helping to improve the e-commerce user experience. To date, my work has demonstrated active involvement in continuously updating the website, strengthening the visual communication of campaigns, and organizing digital content, thereby contributing to the development of the company's e-commerce operations.