Estudio de factibilidad para la creación de una empresa dedicada al desarrollo, producción, promoción, comercialización y distribución de productos para el cuidado del cabello con derivados de la quinua.

Abstract

Costumers: According to the results of the market studies carried out in Bogotá, women between 20 and 40 years of age living in different localities of this city have been identified as target audiences, who suffer hair problems, such as hair loss, change in thickness, female androgenic alopecia, hypothyroidism, low hair density and / or hair weakening. Value proposal: After identifying the capillary problems suffered by the women of Bogotá. Bio Natural, offers hair products such as Shampoo and Conditioner, with natural extracts derived from quinoa and other materials which offer the following benefits: - Protects and nourishes hair follicles. - Protects the hair shaft. - Promotes growth. - Nutrition. - Hydration. - Reduction of hair breakage. Sales channels: The main sales channel to reach women between 20 and 40 years of socioeconomic levels 2 and 3, is E-Commerce, since it is the medium of greatest growth during the last years, in addition, helps to easily contact customers and offer after sales attention, being this essential to guarantee satisfaction, generating loyalty and attraction of potential consumers. Relationship with customers: To achieve the introduction of products and customer loyalty, from the first year of implementation of the business plan, resources are destined for the market study and the promotion of products, with strong strategies advertising and promotion, then to sustain and increase sales in the third year will be re-launched the current products with the improvements required by consumers. Sources of income: The main source of income is the sale of Shampoo and Conditioner with additives derived from quinoa, through the use of the E-Commerce channel, which is responsible for the promotion, marketing, distribution and sale. Ensuring that the information of the products is found online, in search engines and mass media or networks. Key resources: Expert and specialized members in the design and development of consumer products, who are essential for the business plan to thrive and develop, for the knowledge of products, processes, suppliers and the market. The members are: - Diego Rivera Henao, Engineer Specialist in Project Management, professional in Industrial Design Engineering and product. Capabilities to lead and manage projects with multidisciplinary teams and suppliers, for the design and development of packaging for mass consumer products, 5 years as a leading engineer of R & D projects for new cosmetic products and personal hygiene, 12 years of experience developing projects with the plastics processing industry. - Francisco Colquichagua Sinche, Industrial Engineer, Sub-manager of Innovation for new products, 0specialized in project management, packaging design for cosmetic products of the lines of Makeup, Facial, Body, Personal Care and Fragrances. Specialized in technological tools such as CAD, CAM, CAE, RP, PDM, CIM, SPSS and SAP and independent member M00240-PI. From the Mexican Institute of Packaging and Packaging Professionals. Key activities: (1) An investment of $ 122'562646 COP is required for the creation of the company and sufficient cash flow for the first 6 months, while the operation begins. Entrepreneurs will contribute 60% equivalent to COP $ 73,537,588 and through external financing the remaining 40%, equivalent to $ 49,025,058 COP. (2) In month 18 of operation, it is estimated to reach the equilibrium point, achieving a positive cash flow. Partners and strategic alliances: The main strategic partners are: Maquiladoras, Logistics Operators and technological partners.