Metodología para implementar marcos ágiles en los equipos de servicio al cliente especializados en quejas y reclamos

Abstract

This study addresses the challenge of implementing the agile Scrum framework in customer service teams specializing in complaints and grievances. Despite the wide acceptance of Scrum, its effective implementation in different contexts is problematic due to a lack of specific guidance. This is particularly evident in the Customer Service industry, where complex problem solving is required. Our main objective is to develop a specific methodology for implementation in these teams, to improve the customer experience and increase service efficiency. This method, called FIDel, integrates the DMAIC cycle and the agile Scrum framework, and acknowledging a Scrum INC case study, incorporating Lean elements and the Pareto principle. Preliminary results indicate that the FIDel methodology can improve customer satisfaction, the ability to resolve more requests and team motivation, while avoiding ScrumButs. However, it underlines the need for these methodologies to be scalable, structured, and aligned with the principles and values of the agile manifesto. It is hoped that this work will contribute to the improvement of Scrum adoption in contact centers, significantly improving the customer experience, and strengthening the position of agile frameworks in the customer service industry.