Plan estratégico de comunicación para OPEGIN S.A.S

Abstract

An investigation was carried out, through an organizational diagnosis in the company OPEGIN S.A.S, establishing as a principle the different concepts between communication, organizational communication, internal and external communication, communication is understood as a process of social interaction of a verbal or nonverbal nature, with intentionality of transmission and which may influence, with and without intention, in the behaviour of the persons who are in the coverage of that broadcast, social interaction in organizational communication is a key tool for meeting the needs of the team and enhancing the sense of belonging of employees in the company, through good corporate communication the results of the organization will increase its effectiveness, needs and sense of belonging. The purpose of the work is to identify the positive and negative points regarding the appropriation of the communication in the internal and external sphere of the company. The objective is the creation and implementation of a strategic communication plan that strengthens the communication of the organization through the creation of communication strategies that achieve the recognition of the image corporate and user perception of the company.