Proyecto empresarial Leftperia

Abstract

The present report on a new business idea gives account of the whole process to be carried out for the creation of products for a market such as left-handed people, all processes were handled from an investigation conducted to that market niche; then we seek to provide solutions to certain needs found from different fields, however, we wanted to specify in study materials offered within the school supplies sector. We managed to put into practice all the knowledge acquired during the career, from the lines of marketing, logistics and finance; from marketing we managed from the creation of the Brand to the implementation of marketing strategies for each of the products; in the line of logistics we seek to give a step by step of the whole process of buying and selling our products, as well as the distribution of the same. On the other hand, we put into practice the knowledge in finance in order to find the final price of our products, taking into account fixed and variable costs. It is worth mentioning that this idea was born from the option space of degree, where it was thought to provide new products for left-handed people, in order to facilitate the development of their work activities such as office or study.