Azione Consultores

Abstract

Colombia is a country in constant development, which generates the creation of a large number of companies and many of these materialize thanks to the ideas of some people who believe in entrepreneurship as one of the fastest ways of development within the current market .

Therefore, the following academic work is born from the study and analysis of the needs of the Colombian industry in matters of corporate and organizational communication. This document presents all the information about the undergraduate work of the entrepreneurship modality of the undergraduate. There is information on how to create a communication consulting company in Colombia.

It is for this reason that I am looking to create a company called Azione. This is a consultant that helps organizations in communication. It will be dedicated to advise and work to obtain positive results where benefits are generated that empower organizations, which will produce a positive image in front of the company to Azione.

In each of the processes carried out and accompanied by the communication consultant, Azione will seek quality and excellent work for each of the clients. They will be a fundamental piece in this work to develop a company in the Colombian market.

This document will talk about the whole business idea where the following project elements prevail, Business Concept (Problem Statement) and opportunity, General and specific objectives. Presentation of the Business Model (CANVAS), product description, location of the company, and what is the competitive advantage and value proposition (Differentiation Advantage), in a Colombian venture.