Guía para la personalización del marketing: cómo aumentar la lealtad del cliente en una organización

Abstract

This monograph delves into the critical importance of marketing for organizations and business managers, as concepts fall short when entering the job market with innovative ideas but lacking mechanisms and tools to make these ideas tangible and appealing to consumers.

Throughout this work, we will explain the theoretical and practical fundamentals of marketing, emphasizing its central role in creating value and customer satisfaction with a particular focus on personalization strategies. We will take a closer look at how organizations can use marketing personalization to differentiate themselves from the competition, earn customer loyalty, and ultimately achieve sustainable growth.

Furthermore, specific challenges faced by organizations in implementing personalized marketing strategies will be addressed, such as resource limitations and lack of technical expertise. Practical tips and solutions tailored to the realities of small and medium-sized enterprises (SMEs) will be presented, with the goal of providing a robust framework that enables them to effectively harness the benefits of marketing personalization.

In conclusion, this monograph aims to contribute to academic and practical knowledge, highlighting the relevance of personalized marketing as a significant catalyst for the success and sustainability of organizations in the current business landscape

Keywords: Marketing, Neuromarketing, Personalization, Customer, Competitiveness