Análisis sobre las propuestas de marketing digital sobre la comercialización del café especial de la empresa Waycolombia Café S.A.S en Bogotá en el año 2020

Abstract

The monograph presents everything related to digital marketing strategies in a coffee company located in Bogotá. For the development of this process, a basic methodology was used where the technique of The approach will be mixed and descriptive, that is, as much information as possible about the subject to be discussed and subsequently quantitative and qualitative data will be linked, using primary sources as comparison cards and secondary sources such as documents, magazines, among others. Finally variables that influence the commercialization of coffee of special and organic origin were considered; clearly keeping in mind the digital marketing trend in order to diagnose and propose the most viable strategy in the target market and together with this provide the conclusions and appropriate recommendations that affect the improvement of decision-making in the company.