Proyecto de emprendimiento Atelier

Abstract

Through surveys, it was possible to observe cultural ignorance about the importance of good dress in Colombian society, specifically in the city of Bogotá, for this reason it was decided to create a mobile application that serves as an informative and instructive medium in the journalistic segment of fashion and also as a means of direct and indirect image consultancy. On the other hand, it also seeks to gradually eradicate the stigma of: fashion as a superficial element, since it has been ingrained for decades in Colombians, thus limiting the possibility of self-exploration through clothing. The main purpose of the application is to resignify the concept "fashion", taking into account that it has strong connotations of time, culture, social class, geographical location, musical tastes and, in general terms, identity, the latter is directly linked to communication, Well, when we decide to buy a garment it is because we feel identified with it, by wearing it we are reflecting to other people a large part of who we are, then our outfit communicates all the time, it is our first letter of introduction in society. Finally, Atelier intends that in the first instance people recognize that we are all without exception immersed in fashion, and that although there are those who say they reject it, they are only following behavioral patterns like everyone else.