Implementación de la Inteligencia Artificial en PYMES Chilenas: Oportunidades y Desafíos

Abstract

In a business context marked by constant change and high competition, artificial intelligence (AI) has become an essential resource for driving digitalization and organizational development. While its implementation has been more notable in large companies, today small and medium-sized enterprises (SMEs) in Chile face the urgent need to incorporate this type of intelligence in order to remain efficient, competitive, and adaptable to the new demands of the market. As a final-semester Marketing student, I had the opportunity to attend the International Hybrid Seminar on Business Strategy and Organizational Innovation, where real cases, global trends, and perspectives on the use of artificial intelligence were discussed. This academic space allowed me to learn how Chilean SMEs can leverage these technologies not only to optimize operational and commercial processes but also to redefine their business models and strengthen their value propositions. This essay will analyze the opportunities that AI offers to SMEs in Chile, as well as the main challenges they face in implementing it. Additionally, strategic lines of action will be presented from a marketing perspective, integrating the insights gained during the seminar.