Plan de mejora prácticas profesionales Belcorp

Abstract

It will be possible to demonstrate, first of all, the most relevant aspects that make up the Peruvian multinational beauty company Belcorp that stands out with its three makeup brands around the world, it was possible to find aspects that can be developed for improvement and contribute to the development of points keys in the company, even though it is a large multinational with already established successful guidelines, my vision as an international negotiator identified a clear opportunity for improvement which will be developed throughout this document, they could be made visible thanks to a SWOT analysis, where those aspects that stand out in the company are evident and that are strong points that must be taken advantage of, in turn internal and external factors were identified that can represent challenges, but they can be overcome with effort and commitment, for this reason, the idea arose and the central approach of this improvement project which implies the expansion of the operations and the positioning of the company to distant territories, which requires the investigation of the target market, its consumption habits and the ideal purchase channels.