Estrategias comerciales para el sector de artesanías en las localidades de Santa Fe y Chapinero de la ciudad de Bogotá D.C

Abstract

This work is focused on analyzing the current state of the artisan market in the towns of Chapinero and Santa Fe in the city of Bogotá DC, based on previous research and the application of a survey designed for this specific study, of what which seeks to have an approximation to the commercial reality and the organizational situation of this important sector of the economy. A literature review was carried out in order to identify the conditions prior to the Covid-19 pandemic, in which the sector left, to study and analyze how this health phenomenon affected its behavior, as well as the negative and positive consequences of the same. The handicrafts sector in Colombia has a transcendence that is not limited to the per capita income that it can generate, this activity keeps alive traditions and cultures that no industry can do, this is how the economist Ana Milena Muñoz indicates: Traditionally it has been done from the countryside, in indigenous areas or in some sectors of large cities. It is a sector with high potential in terms of income generation for the countryside and even for demobilized sectors and victims of violence (Muñoz, 2013). It is for this and more that it is essential to generate strategies that allow this sector to endure over time in the most autonomous and self-sufficient way possible. Social aspects and commercial strategies are fundamental pillars of any sector of the economy so that the reactivation of the handicrafts sector requires a rigorous analysis of the current condition to identify their needs and also provide strategies that respond to them.