Sistematización práctica laboral: sistematización de experiencias

Abstract

This systematization presents the process developed during the professional internship at Profamilia, within the Marketing Department. During the internship, I actively contributed to the production and adaptation of both digital and printed graphic materials for commercial campaigns, institutional communication, and the dissemination of educational information, creating external materials for the department. My main focus was the creation of visual content for social media, including posts and stories, as well as digital banners for promotional campaigns. I also collaborated in the development of informative materials for various organizational lines, such as Piel, Caiclos, Fertility, Edu (the educational line), and Profamilia’s general communication network. This experience provided me with the opportunity to understand and participate in the day-to-day operations of a marketing department with a constant demand for graphic production and deadlines ranging from urgent requests to planned projects. It allowed me to work with different tools and apply knowledge related to the graphic design field in a dynamic and demanding professional environment.