Informe práctica profesional community manager

Abstract

This report shows the results of the business practices developed in the National Federation of Traders, Meta Section and Eastern Plains, which were carried out in the area of the Marketing and Business Office, the Fenalco Meta is a business strengthening strategy developed by Fenalco Meta as a space that seeks to support entrepreneurship, innovation and simple talent. During the practices in the Marketing and Business Office, the opportunity was given to develop skills and competences in the most important private sector organization in the country, working under the operation of a marketing agency and interacting with high-level profiles of the region. Throughout this report, information will be covered from the company in which the business practices were carried out, the National federation of Traders (Fenalco) Meta represents the commerce and services sector of the city of Villavicencio and of the Borinquen in general, it works for the sustainable development of the companies of the plain, the general interests of the country and the strengthening of private initiative and institutions. In particular, the Marketing and Business Office, which was designed to optimize the companies of the plain region, will be discussed. (Fenalco Meta, 2021) This report consists of a professional practice report carried out in the office of marketing and business, among the functions developed in the framework of the professional practice are, first, the optimization of the social networks of the companies of the hotel sector, like the Finca Florida, Parque Avestruz, Hotel Confort Ariari, second, campaigns designed for Cinema Multiplex, Gold Silver, this in order to seek opportunities and attract the attention of clients due to the crisis that the country faces due to the Covid-19, third, the design of ephemeris, the ephemeris are special dates, These designs are in order to publish in the social networks of Fenalco Meta and the Office of Marketing and Business, fourth, trainings on WhatsApp for companies, introduction to marketing on Facebook, Instagram for companies, to train them and improve communication between the company and customers. Finally, Fenalco Meta's social media management is presented, fulfilling the role of Community Manager, who, together with his team, manages the digital presence of a brand, manages its community or digital audience, you will also find the functions you develop, the responsibilities of the Community Manager, the publication calendar, some copy designs that are made with respect to the material that is sent by the union leader and some of the publications made, Which were promoting the programs they have in agreement with the University of the savannah and rosary, training, governmental information and information given by the Executive Director, Jorge Arango and the President of Fenalco, Jaime Alberto Cabal, among other publications.