Leones de Zipaquirá: Trabajo de Grado Creación de Empresas

Abstract

According to the definition of Terreros (2021), a value proposition goes beyond describing a product or service; It is the promise of value that a company offers its customers, a specific solution that distinguishes it from the competition. In the case of Leones de Zipaquirá, the initiative arises from identifying a need in the community, specifically the lack of structured sports training and an adequate space to pursue professionally oriented athletic goals. The founder, a high-performance athlete, decides to turn his dream into a reality to benefit the community and channel his passion into training exceptional athletes.

The story behind Leones de Zipaquirá reveals a comprehensive focus on athletic and personal development. The lack of an environment conducive to growth and technical development in Zipaquirá motivates the creation of this space, which seeks to offer high-quality and personalized sports training. The founder's experience in Great Warriors, a group of triathletes led by an ultraman world champion, has contributed to the acquisition of valuable knowledge and training techniques that are applied in Leones de Zipaquirá.

The term "running" is introduced to contextualize the importance of sport in society, highlighting its health benefits, such as improving cardiovascular endurance, burning calories, strengthening muscles and joints, releasing endorphins and stress reduction. In addition to these benefits, the social dimension of running stands out, which encourages the creation of communities of runners sharing a passion for the sport.

The central focus of Leones de Zipaquirá's business is to address the lack of theoretical support and adequate direction in training, seeking to help athletes achieve their goals efficiently.