Diseño de una estrategia educomunicativa para la promoción de comportamientos ambientales en Coca Cola sede Bucaramanga

Abstract

In the production site of Coca Cola in Bucaramanga, some environmental inappropriate behavior by the operating personnel was identified. The main cause is the way the Department of Environmental Management transmits the information, because it is oriented towards achieving some operative actions in the area but not to the environmental damage that the employee may cause. This causes that the worker only cooperates when he’s being watched. In order to correct this action, an educommunicative approach named “all adds, all substracts” that my serve as a basis used in the training dynamic in the company to assure responsible environmental behavior among workers. Using structured non-participant observation and open response poll it was possible to determine that the most affected environmental policy line is the handling of waste, followed by the efficient use of water and energy and that this strategy should be oriented towards them. A good contribution of this project is that the operating personnel of the company is open minded to changes and follows the recommendations provided as long as the purpose of the action is explained and has appropriate tools and a defined programming time to involve andragogy to the changing environmental responsibility.