Planeación y aplicación de un plan de mercadeo para un efectivo lanzamiento de Vitrina AV.68-FOTON

Abstract

This document shows the correct application of the knowledge acquired from the marketing area, developing and implementing market research in order to develop strategies designed for the consumer. Understanding what their needs are and the appropriate way to satisfy their requirements, to achieve a mutual benefit between the company and the consumer. When conducting a preliminary investigation by the company Corautos Andino for the Fotón brand in the city of Bogotá, the marketing area was commissioned to generate a plan with a campaign of expectation and compliance with a specific budget, for which it was determined to carry out an opening of a new showcase; understood as "a space where products are permanently exhibited to attract potential buyers at a specific point" (Portfolio 2008). In this way, through the work in question, it will be explained in detail how a marketing plan is applied for the launch of a new showcase in order to improve the relationship between the client and the brand.