IMPACTO DE LA IMPLEMENTACIÓN ESTRATÉGICA DE MARKETING DIGITAL PARA LA EMPRESA INTERLATINA SEDE TUNJA

Abstract

The development of the practice process started from a diagnosis of the digital situation where an internal and external analysis was made that allowed to synthesize the current situation of digital marketing of the company Interlatina sectional Tunja, firstly, the diagnosis made showed that the lack of social media advertising of the company that has been established for 3 years, is a determining factor in obtaining optimal results and that the good supervision and implementation of strategies drives the growth of the sales area and the company in general, second, market analyses were carried out which defined the precise sectors to be reached and which services to provide to them in order to subsequently define the objectives and strategies that the company should follow. Finally, an action plan was defined for its due fulfillment. All this based on the reflection of the observations made during the business practice, the analysis of the same and the history of the profits of the last years.