Alpalau accesorios

Abstract

The present work pretends to present the theoretical - practical process of a project of student entrepreneurship that consists in the commercialization and distribution of artisanal accessories with cultural and symbolic sense promoted by the social network Instagram and the website. This entrepreneurship project, called ALPALU Accesorios S.A.S., manages three basic products: necklaces, bracelets and earrings. For its elaboration, they comply with a planning based on a rigorous investigation on some key aspects such as celebrations, fauna and flora, indigenous cultures and colorimetry of each of the regions of Colombia to have a theoretical description of each product. In the manufacture is the satellite, whose role is to create accessories with the aforementioned. One of the main communication channels of ALPALAU Accesorios S.A.S. is the account on Instagram. The idea with the above is to argue that communication strategies and the concept of communication play a fundamental role in organizations. That is why these concepts are studied in depth to generate accurate ideas that strengthen the relationship between entrepreneurship, business idea and communication. Likewise, throughout the work the financing plan is exposed, in which numerical data, fixed and variable costs of the project are evidenced and how these can yield fundamental conclusions for the creation of the company.