Modelo de Plan de Negocio para la Creación de una Cocina Oculta "Nearfood" de Comida Orgánica Empacada al Vacío Dirigida a Consumidores con Estilo de Vida Acelerado en la Ciudad de Tunja - Boyacá

Abstract

This business plan analyzes the feasibility of NEARFOOD, an emerging company focused on the production and commercialization of healthy and balanced meals through a home delivery service in Tunja, Boyacá. The project arises from the growing demand for nutritious food options, as a significant portion of the population values healthy eating but does not regularly consume it due to barriers such as high perceived prices, lack of time, and limited awareness of available options. The market research, based on surveys, identified a potential market of nearly 6,000 customers and limited direct competition in the city. NEARFOOD’s value proposition is based on professionally prepared meals with full nutritional labeling, competitive pricing, vacuum-sealed packaging to ensure freshness, and a multichannel distribution model through delivery platforms and direct orders. Financial projections demonstrate strong viability over a five-year period, with high profitability and an initial investment of approximately COP 156 million, mainly funded by two partners. Additionally, NEARFOOD aims to generate social and environmental impact by creating jobs, supporting local suppliers, donating meals to vulnerable populations, and using eco-friendly packaging.