Informe de Prácticas el Show de Tato Entertainment S.A.S

Abstract

This report offers a complete synthesis of the trajectory as a marketing intern in the company El Show de Tato Entertainment S.A.S., a well-known entity in the entertainment industry. During the internship, I had the opportunity to create from the assigned area, strategies that encouraged the positioning and brand identity of the company, likewise, it was possible to provide organizational and administrative tactics, which allowed the company not only to have good results in the activities scheduled in the work schedule for the second half of the year 2023, but also to know and understand how they were positioned within the national market, what were their shortcomings, threats, weaknesses, and how they could give them timely solution through different positioning strategies.

In accordance with the above, significant contributions and advances are provided in business efficiency issues from the assigned functions; in addition, an improvement plan is developed, which obeys the experience, analysis and problems recorded in the practice period, the objective of this action plan is the optimization of business management and advice for an efficient strategic transformation. Finally, it should be noted that this period has represented a process of growth both at a personal and professional level, providing a deeper understanding of the work environment and its dynamics.