Proyecto SOW, Análisis de Mercado

Abstract

The improvement plan is presented as a degree option to obtain the title of International Business professional, in which the practitioner carried out professional practices at the company Elanco S.A.S. This improvement plan is about a market analysis; process through which it seeks to collect and analyze information related to a specific market in this case Elanco in order to better understand the conditions, trends and characteristics of the market to be able to make informed decisions about business strategies, product development, marketing and other aspects of the business. During the internship in this company, the aim was to obtain information and knowledge about the demand and preferences of customers, taking into account the category in which each point of sale that Elanco manages is located, in order to be able to analyze the market and generate a report. that provides market strategies taking into account the structure, dynamics, trends and opportunities in which Elanco may find itself, given that in this company there is a need to make more informed decisions and through data a better visualization of the market could be provided. market. In this SOW project, different databases already obtained in the company were taken and a prediction of future sales of what awaits the company was made; to know which strategies are key and which clients are essential, provide greater focus for its growth and so that it can be competent in its niche in its respective market. The project showed different detailed analyses of brands and species and the impact that these generate in different aspects of the company both in Colombia and in Camcar and Andean countries, showing us which brands have the greatest impact on the market and which segment of the market is Elanco. It is essential to work on it in greater depth for the growth of the company, in the same way, it is necessary to continue with this project knowing that a constant update of the data is needed to be able to make predictions and provide more complete and updated information that provides much more detailed decisions. in the future.