Plan de negocios para la empresa Coranul, dedicada a la producción y comercialización de accesorios y bisutería en la ciudad de Tunja - Boyacá

Abstract

This business plan begins as part of a personal initiative and by knowledge in the development of all kinds of accessories, where it allows to contribute to the economic, social, labor and financial development of the locality. In this way, aspects such as demand, supply, marketing channels, sales strategies, marketing plan in terms of prices, product, promotion, advertising and point of sale, among others that allow its differentiation are taken into account and acceptance in the environment. Technically, macro and micro level location, project size (52 people interested according to the sample), engineering and technology, supported by structural elements such as labor, raw materials, services, costs and expenses, furniture, are taken into account and equipment among others that serve as a basis for the consolidation of the financial and economic structure.

Financially, the viability of the proposal is demonstrated where, with the investment of $ 13,631,240, contributed by the author as own resources and thanks to the operation of the company, revenues of $ 56,480,000 are generated between the development and commercialization of the line Having some purchases for raw materials of $ 8,923,200, with expenses according to the breakdown in the technical study that reach $ 13,033,200 and a payroll of $ 23,774,904, among other expenses that are projected year by year with an accumulated inflation rate to the month of June of 2.7%. Economically, the proposal reaches a net present value of $ 1,988,538, an internal rate of return of 32%, a balance in units and pesos for each of the products, which demonstrate the feasibility of the study, allowing the contribution of knowledge and consolidation skills of a company that can grow