Análisis del impacto de la imagen corporativa de la Empresa Energía de Bogotá, EEB, en la Web 2.0

Abstract

The Faculty of Social Communication of the Santo Tomas University, has as an institutional process the implementation of practices that help the student to acquire knowledge that delves into the thematic axis of the different modules that comprise the degree. These themes developed throughout the 10 semesters in which research is included and the different tools for collecting information, make the student not only have contact with the communities, but also give him the theoretical bases so that he can identify a problematic and develop strategies that based on knowledge, manage to provide a solution. All this surprising academic process, allows the student to acquire various skills, greater experience and knowledge, which can be developed and implemented in the future in an organization. This is why it is vitally important for the University to articulate theory and practice in the academic process, since through these (undergraduate work and professional practice), you have an idea of ​​what really happens in organizations, without neglecting something fundamental, such as carrying out undergraduate work in its different forms. One of the seven modalities of undergraduate work at the Faculty is the Systematization of Experiences. The fundamental thing in the systematization of experience "consists in the construction of processes of reflection and interpretation in a critical way about the practices and from the practice, in such a way that the objective and subjective can be reconstructed and ordered, managing to structure learning that can be shared. Thus, the critical interpretation of experiences is essential, accompanied by the classification of data, historical recovery, narration or documentation of an experience ”. (Enciso, 2014, p.7)