Empresa LyC Fashion

Abstract

It is important for all organizations, whether medium, small or large, to have an excellent communication process both internally and externally, that is why the role of communication within companies is life-long, since this is key at the moment to be known by the different publics of interest, in addition the image that is projected of the company must be beneficial for all those involved in it. LyC fashion is a company that has many positive aspects within the textile and manufacturing sector in which it operates, however, organizations today must rethink their methods and ways in which they direct and implement their communication, due to this the company LyC fashion must be concerned with the ways and means in which the organization directs its communication with its collaborators, clients and Stakeholders. This organization must reinforce and propose communication in the internal sector with its collaborators, in this way, it seeks to strengthen the brand and produce appropriation of the corporate image and identity, since the communication and work processes depend on the collaborators feeling in a good work environment, which allows them to develop and execute their work functions. From the external sector, the company should focus on strengthening its communication with its customers and Stakeholders, in addition to offering new alternatives for the growth of the company, for this reason it was thought of moving to new communication spaces and digital media, with which create more intimate communication with external staff and develop expansion into new markets, because this is of utmost importance to today's organizations.