Informe de práctica empresarial realizado en la Secretaría de Competitividad y productividad de la gobernación de Santander

Abstract

The purpose of this report was to justify the business practices developed by the Secretariat of Competitiveness and Productivity of the Government of Santander. Its main objective was to contribute to the strengthening of strategic processes through administrative and technical support within the framework of the professional practice in International Business. During the development of these activities, the need to improve the systematization and updating of institutional information was identified, as well as to strengthen support for entrepreneurs on internationalization issues. The methodology implemented was based on active participation in projects, the development of manuals and guides, comparative analysis, attendance at institutional coordination events, and support in the formulation of initiatives such as the Entrepreneurship Route 2025, which involved strategic stakeholders such as chambers of commerce, national and international entities, and private companies. Likewise, contributions were made to the organization of information related to the Departmental Competitiveness Index and the Public Policy on Employment and Decent Work, which allowed for better monitoring of key indicators for regional economic development. The results include the development of practical tools for entrepreneurs, support in structuring international cooperation projects, and a contribution to institutional coordination, which represented added value for the Secretariat by optimizing internal processes and developing competitiveness and internationalization strategies. In conclusion, the business internship strengthened both the institution's institutional capacity and the student's professional development, consolidating skills in internationalization, project management, and public-private coordination