Propuesta de internacionalización de la producción de carne de avestruz para el aprovechamiento de los acuerdos de libre comercio vigentes en Colombia

Abstract

Ostrich meat is part of a group of exotic species that weight their good qualities for the development of healthy lifestyles and a replacement of cattle. In Colombia, it can reach a business opportunity within the framework of a commitment to the opening of markets that has the national policy. For this reason, the objective of this work is to propose an internationalization proposal for the production of ostrich meat in Colombia through the use of the existing free trade agreements of the United States of Europe, the markets with great consumption potential. Application of the instruments for the collection of primary information, first a survey aimed at 14 ostrich farms in the country and a second instrument corresponding to an interview a depth applied to grains with the largest tray in the activity. Evident that economic and political factors are one of the main obstacles in the process of internationalization, as well as the lack of knowledge of the sales opportunities in the foreign market that demand high volumes of production. The proposal aimed at future ostrich meat exporters is based on the Uppsala internationalization models and the Vernon product life cycle.