Símbolos, significados, prácticas de consumo y percepción social asociados a la compra de ropa infantil por parte de padres de familia en la ciudad de Bogotá

Abstract

This qualitative research project aims to identify and describe the symbols, meanings, consumption practices and social perception associated with the purchase of children's clothes by parents in Bogotá city through to the application of qualitative research techniques such as participant observation and in-depth interview, and, the secondary information search through different databases. The obtained data are analyzed and systematized b through axial encryption, open and selective using Atlas.ti software version 7.0. This leads to the most relevant topics of research through four categories: symbols, meanings, consumption practices and social perception associated with the purchase of children's clothing. The results obtained determine these associations of the consumption of children's clothing, taking into account the primary sources of information collection which are parents in Bogota city.