Estrategias de satisfacción del usuario en el sector salud

Abstract

The costumers’ level satisfaction fosters a constant improvement of the assistance and provision of services within the health sector. That is why measuring satisfaction provides relevant data when it comes to assessing the policies and strategies implemented by the institutions in order to improve the provision of this service. Objective: To describe the customers’ assessment strategies of satisfaction regarding the health sector. Theoretical Framework: Customer service quality has existed over past times. However, the appearance of the concept itself and the concern for the assessment of its quality have been strengthened for the last years. Methodology: To know how a service is perceived, whether if the quality of the provision is good or not, we should know the customers’ opinion. Therefore, we should assess these customers’ opinions, but also their level of satisfaction. To gather this information and their different opinions, we would apply a questionnaire or an opinion poll. Conclusion: Customer’s satisfaction is a benchmark that allows to implement changes or design new strategies in order to improve customer’s opportunities when accessing to a service whenever they need it.