Plan de negocio para el aprovechamiento de residuos de dispositivos celulares Recu-Raee S.A.S en la ciudad de Villavicencio - Meta

Abstract

Electrical and Electronic Devices, such as cellular devices, are strongly positioned in the technology market, therefore, the demand for state-of-the-art devices has increased. One of the reasons is the marketing strategies promoted by the brands of mobile devices that encourage constant change or modernization of the same, in addition to the need to have access to any device as a means of communication. Said consumption represents an increase in the accumulation of electronic waste; that cause environmental contamination in soil and water due to the presence of heavy metals, altering their natural properties; representing a risk to human health. From the above, this project arises as an environmental proposal, whose main objective is to design a business plan based on the supply and demand of cellular devices in the city of Villavicencio (Meta). In this sense, RECU RAEE SAS is created, under the legal and administrative foundations as a company specialized in the use and commercialization of elements from cellular devices, reducing the final disposal deficit in the city. For the development of this business plan, a methodology is presented based on the collection of primary information on the subject: a survey of the population, entrepreneurship projects with similarity in the activity and service required, databases referring to issues related to the management and use of WEEE from mobile devices. Likewise, the competitive analysis carried out to identify existing competitors at a local, regional and national level is presented; Presenting the marketing plan that addresses business recognition strategies. On the other hand, the management plan is presented with general information on the company (location, mission, vision, corporate values) and its respective organization chart that specifies the roles and functions of the personnel, the operational plan with its corresponding process diagram that explains the operational production chain with its respective inputs and outputs. Likewise, the financial plan is shown where the investment, assembly, production and distribution costs are established, which are projected for the next 5 years. In addition, the technical and financial viability of the project was estimated, obtaining an approximate figure of $268,316,841 COP of net present value (NPV) and a percentage value of 328.58% corresponding to the internal rate of return (IRR), it was considered as a representative variable when determining the financial viability of the project. From this, it is concluded in an assertive and positive way, that the methodology applied to the project is feasible for its application.