Diseño de plan de mercadeo para el colegio mi Senderito

Abstract

Creation of a marketing plan for the school my Senderito, with the aim of strengthening its brand image and positioning in the same market. Therefore, a process of information collection and analysis was developed, in order to determine the main sources of value for the educational service provided, for the subsequent formulation of the marketing plan adapted to the needs of the educational institution. In this process, databases were used with the objective of observing marketing trends for schools in other parts of the world and adapting them to the target market of the Mi Senderito School located in the city of San José de Cúcuta, capital of Norte de Santander, Colombia . Additionally, for the analysis of results, office tools and data analysis programs such as SPSS were used.